The Importance of a visual Brand Identity

It is worth a thought about how a company’s name and image can impact its customers. The success of an organization is directly linked to how their ideas and concepts are transmitted to their customers. This communication should be explored mainly in the visual identity and an entrepreneur must understand its importance for the success of his venture.

The visual identity reproduces the reality, that is, shows who the company is and how it operates; the image, in turn, highlights how the company is perceived in the market. Brand identity informs customers, suppliers, and partners who they are dealing with and its mark must be applied in all communication tools, creating a nice corporate brand, citing the image that the organization wishes to convey.

Thus, dealing with visual communication should be very significant because it exerts a sudden impact. It is the first impression that you can create for your audience and influence the opinion that it will form the company. So if the look of the organization is poorly formulated, it will certainly not pass the credibility to win the market.

The visual identity of the components may be classified as:

Primary: fundamental for the process to work, they are the symbol (design replacing the company name) and/or logo (the private and differentiated way in which the name of the institution is registered in the application) and the mark (assembly of the symbol and logo).

Secondary: are the colors and the alphabet that predominate in the company’s communication pieces. These components are underexplored but require much attention at the time of choice, as when they are used in the project because they collaborate with the assessment procedure and fixing the brand in the mind of consumers.

Tertiary: involves the accessories and complementary elements, such as graphics and pets. Before all seen aspects, it is understood that the brand is the main element to differ and classify companies, functioning as a way for the consumer to identify it and also bring psychological and emotional values that ultimately influence the customer to choose the brand by the account of this identification. We know this is not an isolated factor, obviously, the consumer searches for product quality, price, and distribution and face the influence of their marketing strategies.

Recent Articles

How to Make a Logo appealing?

Designing a logo is not as simple as it seems. It takes a lot of thought process and efforts to create the perfect...

How to Sell Web Design Services

The world is full of talented people. Each person has the ability to be creative in their own way. People are moving towards advancements...

The UX Design Checklist 2020

User Interface (UX) design is the process of designing products to provide users with realistic and relevant experiences. It focuses on getting a clear understanding...

30 Essential Free Plugins for Sketch App

The sketch is popular in the design industry and valued by many designers. There are many things to love about Sketch, but...

Top 20 Free JavaScript Plugins & Libraries in 2020

Libraries have several basic features and developers don't have to think about a ton of customization options, so they can use libraries...

Related Stories

Leave A Reply

Please enter your comment!
Please enter your name here

Stay on op - Ge the daily news in your inbox